Prada Transforming Seoul

Prada unveils it's Transformer, a 160-ton steel structure on the grounds of an ancient palace in Seoul. The project is a collaborative venture with Rem Koolhaas' firm, Office for Metropolitan Architecture, pushing the boundaries between architecture and fashion.

The Transformer, can be rotated/lifted in an hour to create different shape and interior. It will be the host to an art exhibition, film festival and end with a fashion show.

If you're in Seoul, I highly recommend you go and check it out. It's open to the public and best of all, it's free!






source: WWD|Interview Magazine
images: WWD